Portfolio

Each case study highlights my approach to uncovering friction points, validating user expectations, and translating research into clear, actionable guidance. You’ll see not just the work I performed, but the thinking, analysis, and decision-making that drove the outcomes.

Smithsonian National Museum of the American Latino

Brought in to provide an external usability perspective ahead of a major rebrand, I conducted a heuristic audit focused on navigation, labeling, and orientation. Findings helped the client team understand where clarity and trust were breaking down and informed updates incorporated into the redesigned site.

Welcome

Heuristic Usability Audit Supporting a Museum Rebrand

Moderated Desktop & Mobile User Testing to Unblock Design Decisions

Virginia Lottery

When a planned player survey stalled, I proposed and led a pivot to moderated user testing across desktop and mobile. Observing real player behavior revealed platform-specific usability issues and corrected assumptions, directly informing content structure, jackpot visibility, and promotional strategy.

Mobile Session Replay Analysis for eCommerce Conversion Risk

Torrid

Using session replays paired with open-ended customer feedback, I identified critical breakdowns in mobile performance, login reliability, product discovery, and cart behavior. Findings were presented with behavior evidence and actionable recommendations, leading to several implemented fixes.

Usability Strategy for Interactive Grant Map Implementation

MacArthur Foundation

I developed a research-backed usability strategy to guide the Foundation’s first interactive grant map. The work focused on discoverability, integration with existing search, and clear data presentation, helping leadership translate a high-level vision into an intuitive, scalable experience.