About

I started in marketing and consumer behavior before moving into UX research after studying web design and interface development in Ann Arbor. Through Ann Arbor SPARK, I completed a dual internship with two tech startups that pushed me deeper into user behavior, design principles and hands-on problem solving and introduced me to the research framework I still use today.

From there I spent 4+ years at Verint leading qualitative usability research across 200+ projects for 40+ organizations, including Fortune 500 companies, federal agencies and national brands, among them the CIA, IRS, NIH, AT&T, Barclays, Smithsonian, U.S. Courts and MacArthur Foundation. I ran more moderated usability tests than anyone on my team and consistently worked in high-constraint environments where research needed to be fast, accurate and immediately actionable.

My specialty is the part most teams struggle with taking complex behavioral findings and translating them into clear, prioritized recommendations that product and design teams can actually move on. I don't hand off a report and disappear. I help teams understand what matters most, why it matters and what to fix first.

My Story