My Latest Book

Why did I write this?

I wrote this because most small businesses don’t need a redesign, they just need clear guidance. The biggest website problems I see are simple, avoidable, and fixable without hiring a developer. This guide breaks everything down in plain language so you can start improving your site today.

Is your website quietly costing you business?

Keep Customers Clicking is a practical, no-fluff guide that shows small business owners how to fix the hidden usability problems that frustrate visitors and drive them away. Whether you're selling, booking, or building trust online, this ebook helps you make your website easier to use, easier to trust, and easier to buy from.

Written by usability analyst Brian J Kinsley, this book distills years of research and enterprise-level experience into actionable steps anyone can apply, no coding, no jargon.

📚 What You’ll Learn

• How to spot friction points that confuse or slow down visitors

• The CLICK Framework: a 5-part model to evaluate any website

• How to build trust signals that convert new visitors into customers

• Why mobile usability matters more than ever

• How to create a continuous improvement plan to keep your site working better over time

✅ You’ll Also Get

A complete Website Experience Toolkit including 7 bonus PDF checklists:

• Usability Audit Checklist

• Mobile Responsiveness Testing Guide

• Accessibility Essentials

• Continuous Improvement Tracker

• CLICK Framework Quick Audit

• A/B Testing Strategy Guide

• Tool Reference Sheet (free tools to monitor, test, and improve your site)

🎯 Who This Is For

• Small business owners who manage their own site

• Freelancers or consultants wanting a clear UX checklist

• Teams who want to spot website issues without hiring an agency

• Anyone who’s ever asked: Why aren’t more people buying from my site?

Overview

Keep Customers Clicking shows you exactly how to make your website easier to use, more consistent, and more effective. Each chapter gives you straight-forward examples and steps you can apply immediately. No fluff, just practical improvements that help your site support your business.

Who is this for?

This book is for anyone managing their own website who wants it to actually bring in customers. You don’t need design experience, just a willingness to make your site clearer, smoother and more user-friendly. If you want visitors to stay, click, and convert, you’re in the right place.

👋 About the Author

Brian J Kinsley is a usability analyst who’s worked with Fortune 500 brands, nonprofits, government agencies, and startups. He specializes in translating enterprise-level UX practices into tools everyday businesses can actually use. His mission: help you keep customers clicking.