Brian J. Kinsley

Phone: 810.964.3544
Email: LinkedIn: brianjkinsley

I’ve recently completed a dual internship for Ann Arbor Spark, through the Center for Digital Engagement at Eastern Michigan University. I was immersed in projects involving workflows, Chatbots, SEO strategy, mock-ups, wireframing and turning CX into UX.

Certifications/ Education

Center for Digital Engagement

Ann Arbor SPARK
Focus: Dual Digital Marketing Internships

Google Analytics Certification

Individual Qualification

Washtenaw Community College

Web Development & Design
Focus: User Experience

University of Michigan-Flint

Bachelor of Business Administration
Focus: Marketing & Consumer Psychology

I have experience working with teams to brainstorm and whiteboard concepts. I can create wireframes at varying levels of fidelity and enjoy prototyping ideas. I have front-end coding experience and enjoy working with devs to build out ideas. I have also worked with teams to advance SEO rankings, digital marketing efforts and content creation.
  • Balsamiq
  • Adobe XD
  • Photoshop
  • HTML & CSS
  • Marvel
  • I have worked with many different types of content creation software.
Work History

TechStakCX Designer/ Digital Media Specialist

I created and designed the workflows and functionality of 21 different ChatBots and 2 Auto-Emailers. Each bot was customized, dependent upon the desired customer funnel and lead follow up method. Additionally, I wrote 3 blog articles and helped implement an SEO strategy that increased specific keyword search ranking from page 71 to page 2 for multiple terms, increased impressions by 47% and decreased bounce rate by 21% all in an 8 week timeframe.

ShopWindowWebinar Author/ Digital Media Specialist

After learning their company specific CRM system, I wrote a series of webinars based on user research and customer & client interviews, which I conducted. In collaboration with the CEO, I designed, scripted and produced a mini booklet to market the webinar series. I devised a repeatable template for web content creation, specifically webinar development.

Freelancer UX/ Digital Media Specialist

My freelance work has been primarily in the realms of responsive website design, UX design and graphic design. I designed the Intrigue Escape Games website, where all games are booked solely thru their website and created the South Rockwood United Methodist Church website, using client supplied software.

I designed original artwork for use on martial arts athletic clothing, selling out 1st production run within 2 weeks and I also created a neighborhood entrance sign for a trendy, upscale Dallas, Tx community.

Great Lakes Cycling Head of Fitness Repair/ Asst. Manager

I trained, supervised and coordinated a sales/service staff of 5 to complete daily repair schedule and attend to clientele needs, special orders & individual projects.

Big Time Games & Subdued SoftwareVideo Game Voice Actor

I voice the the Bishop in Battle Chess: Game of Kings. My first voice-over gig was a Spooky Voice on phone for Delaware St. John: The Curse of the Midnight Manor. Each project was done remotely, over the internet.